The Logo of the SugaiLabo

The SugaiLabo LLC was established in 2009 to bring the essential teachings of the Japanese Martial Arts into the Business World

Yoshie Sugai, President, SugaiLabo LLC
Yoshie gained her leadership and customer service skills growing up in a famous restaurant family in Niigata, Japan, where her father was a celebrated master chef and her mother a restaurant manager. Yoshie has studied both Japanese and Western cultures, having learned Tea Ceremony, Ikebana, Japanese dance, and Kendo. She is Certified as a Secretary in Japan, is an instructor of Preserved Flower Arrangement, and is a Licensed Massage Therapist in Japan and Internationally. She learned Aikido overseas and in Japan over the last 14 years, and she is a “Fuku Shinan” (6th degree black belt) in Iyonomaryu Aikido. Upon completing finishing school in Tokyo she then went backpacking through more than 27 countries around the world. She is currently practicing Aikido and other sports regularly, is managing the SugaiLabo, and is putting her top priority on being a mother of two growing boys. For the past 12 years she has been researching how to effectively integrate the techniques and principles of Japanese culture and the Japanese Martial Arts and into an effective Leadership training solution. The Biz道 programs are the result of these ongoing efforts.

Toru Kinefuchi, Senior Advisor
Aikido Master Kinefuchi-sensei is a 5th Degree Black Belt in Seifukai Aikido, 3rd Degree Black Belt in Judo and 5th Degree Black Belt in Japanese Jujutsu. He was a live-in student of Minoru Mochizuki, the founder of Yoseikan Budo. He teaches Aikido to both children and adults in many different cities in Niigata Prefecture, as well as International students from many different countries in the International University of Japan’s Aikido Club. His teaching shows a deep understanding of Leadership, as he inspires a level of trust and respect from his students that goes beyond nationality, culture and even language. While his teaching has been deeply influenced by Mochizuki-sensei, Kinefuchi-sensei continues to research and develop his own new techniques which match his original teaching philosophy of Aikido.

Philip Sugai, Advisor
Philip is a Professor of Marketing in the Graduate School of Business at Doshisha University, and is Fuku Shihan (6th degree black belt) in Iyonoma Ryu Aikido. He has specialized in researching consumer behavior, and works closely with senior executives in a number of companies in Japan and around the world. From his professional experiences, consulting projects and teaching, Philip has continued to explore new ways of leadership for both students and senior executives in order to optimize their skills in today’s increasingly complex business world. The efforts of the SugaiLabo have greatly influenced his own work, and he is now acting as an advisor to help expand the reach and impact of the Biz道 programs globally through his current research.